[Infographic] The Email Marketing Cheat Sheet (Complete with Stats and Action Items)

August 9, 2018

Email is one of the most powerful media marketers have, and it’s no wonder. Some 72% of consumers prefer email as their primary means of communicating with brands, and Campaign Monitor reports a $44 ROI for every $1 spent on email. Those stats come from an infographic produced by MageMail, which explores how to craft a successful email program. The infographic has some great information on why you should do…

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Quizzes, Surveys, and Segmentation, Oh My

July 26, 2018

Have you ever gotten an irrelevant email from a relevant company? Chances are you have. They send you information about the latest dress shirts when all you’ve ever bought and will ever buy are electronics. It may be a poor example but the truth remains. Businesses are wasting a lot of time and money sending the wrong messages to the wrong people. Every niche you serve has different groups of…

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