The Four E’s of Creating Content That Connects [Infographic]

Templated emails, unimaginative blog posts, and prospects stuck under filing cabinets—the worlds of sales and marketing are full of them. We’ve all been on the receiving end of bland, spammy, or just plain irrelevant outreach. Don’t our customers deserve better content that connects? Just see how poor Laura over at Architech is faring: We’ve gone out into the wild in search of bad communications in their natural habitat. After many…

August 9, 2018
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