Ikea’s furniture names are famous for being hard to pronounce, but they aren’t completely random. Here’s where they come from.

ikea storePhilip Lange / Shutterstock.com

Ikea sources its product names from Swedish dictionaries, atlases, and birth announcements.
Product designers and developers name merchandise after people they know.
The famous “Billy” bookcase, for example, is named after a former Ikea employee.
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Ikea’s famously hard-to-pronounce furniture names aren’t just gibberish.

They’re part of an elaborate naming system originally designed to help Ikea founder Ingvar Kamprad — who was dyslexic — keep track of the thousands of products the furniture giant develops every year.See the rest of the story at Business Insider

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Original Article : HERE ; This post was curated & posted using : RealSpecific


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