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Ikea sources its product names from Swedish dictionaries, atlases, and birth announcements.
Product designers and developers name merchandise after people they know.
The famous “Billy” bookcase, for example, is named after a former Ikea employee.
To hear the full story, subscribe to Business Insider’s new podcast, “Household Name,” for free here.
Ikea’s famously hard-to-pronounce furniture names aren’t just gibberish.
They’re part of an elaborate naming system originally designed to help Ikea founder Ingvar Kamprad — who was dyslexic — keep track of the thousands of products the furniture giant develops every year.See the rest of the story at Business Insider
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