HEADLINES THAT SELL
When it comes to selling a product, nothing is more important than the quality of
the product itself. If you have a good product, pitching it and attracting word-ofmouth
advertising will be easy. Customers will recognize that it has intrinsic value
as a product; and they will purchase it and spread the word to their friends.
However, when it comes to selling that same product, the next most important
thing is the quality of your sales pitch. Even if your product is excellent, you won’t
get a lot of word-of-mouth advertising unless at least a few brave souls are willing
to purchase the product initially to kick things off. And the only way that will
happen is if you persuade them to. And that’s where copywriting comes in.
Copywriting, for the uninitiated, is the art of using salescopy to persuade readers to become buyers.
I will give you an exhaustive list of “fill-in-the-blanks” headlines for all occasions.
Crafting a Winning Headline
There are five important components of any winning headline.
ïƒ¼ Speak to Your Audience
ïƒ¼ Use Psychological Trigger Words
ïƒ¼ Use a Good Headline Formula
ïƒ¼ State a Major Benefit or Propose a Puzzling Question
ïƒ¼ Read News Headlines for Inspiration
we will consider some “fill-in-the-blanks” headlines. All you have to do is pick a headline from the correct category, fill in the blanks, and add it to the top of your newsletter or squeeze page. Shape the rest of your copy around your chosen headline.
1. Reclusive Internet Tycoon Finally Reveals Secret to Success in [Name of Niche]
2. [Your Business] Launches Powerful New Product that Promises to Change the Market for [Product Niche]
3. After [# of Years] Years, [Product Niche] Will Finally Witness a Major Innovation
4. New Product Shakes Up Market for [Product Niche]
5. Age-Old Secret Helps People to Become More Successful in Their [Profession/Hobby]
6. Getting Rich Doesn’t Always Have to be Hard, Says [Your Name]
7. Pioneer, [Your Business Name], Offers Solutions Where Other Businesses Cannot
8. Shocking Developments are on the Horizon, says Internet Mogul
9. [Your Business] Unveils Master Plan to Revolutionize the Market for [Product Niche]
10. Internet Mogul Claims that She Knows Why You’ll Never Succeed at [Task/Hobby/Profession]
11. News Flash: This Innovative New Idea Might Just Change How You Do
Business… for Good
1. Are You Ready to Get Serious About [Job/Product/Task]?
2. What Would You Do If You Became a Millionaire in Just One Year? If You
Get [Your Product], You Might Just Have to Answer that Question.
3. Do You Know the Secrets to [Hobby/Profession/Task]? Find Out What
You’ve Been Missing.
4. Your Co-Workers Know Something You Don’t. Are You Ready to Learn
5. Is Your Business Living Up to Its Potential? Find Out Why It Might Not Be.
6. Are You Ready to Transform Your Hum-Drum Life into a More Positive,
Successful, Worthwhile One?
7. Are You Sick and Tired of [Problem #1] and [Problem #2] Preventing You
From Achieving [Goal]?
8. Do You Feel Like Progress is Elusive? Like You’re Running on a
Hamster’s Wheel? Find Out How to Move Forward in [Profession/Business/Hobby].
9. Are You Prepared to Take Your Future into Your Own Hands?
10. Do You Know that Two Tiny Problems Could Be Killing Your [Business/Love-Life/Career]?
1. Learn the Top Five Things that Science Suggests You Should Do to
Become Successful at [Career/Business].
2. Use My Tested Methods for [Achieving Goal #1] and [Achieving Goal #2]
in Just Days!
3. Finally Experience the Benefits of Using a Real, Effective, Authentic [Type
4. There’s an Important Difference Between [Your Product] and All Others:
[State Biggest Benefit of Your Product].
5. Change Your Life Overnight with [Name of Your Product]!
6. Improve Your Energy-Levels, Get Healthier, and Enjoy Your Life to its
Fullest Using My Proven Strategies
7. Steal My Ideas to Make Your Business More Powerful, Effective, and
8. It Took Me [# of Years] Years to Learn This. But You Can Learn It In as
Little as [# of Days] Days.
9. Sick of the Rat Race? Find Out How to Get Out of Your Cage Using My
Patented Strategies for Being Successful in [Name of Niche].
10. Tired of Your Lackluster Ability to [What Product Does]? Make the Switch
to [Your Product] and Change Everything in Just Days!
How-To Style Headlines
1. Learn How to Change Your Life and Your Career in Just [# of Days] Days
Using My Proven System.
2. Don’t Despair. Find Out How to Explode Your Profits in Just [# of Steps]
3. Find Out How Other, Ordinary People Just Like You Become Wildly
Successful at [Career/Hobby/Task].
4. Learn How to Triple The Amount of Traffic That Comes to Your Site in
Just [# of Days] Days.
5. Learn How to Transform Your [Career/Hobby/Relationship] in Just [# of
Days] Days and [# of Steps] Steps!
6. Learn How the Experts Do Things. Adopt My Proven System to Change
How You Do [Whatever Your Product Promises].
7. How to Build an Empire from the Ashes of Your Failed Business Venture
8. How to Improve Your Relationship with Your [Spouse/Kids/Family] without
Hurting Your [Career/Other Goal]
Trigger Word Style Headlines
1. Seven Explosive Secrets that are Guaranteed to [Product’s Promise]
2. Sick of Paying Outrageous Amounts for [Niche Product]? Download Your
Copy for Free.
3.You Might Be Shocked to Learn What Science Has to Say About [Niche]
4. Warning: If You Think Your Business Practices Are ‘Good Enough,’ You
Might be in For an Unpleasant Surprise
5. The Fast Win Big and the Slow Fade Over Time. Learn Why The Coming
Revolution in [Your Niche] Might Render Your Business [Slow].
6. The World is Changing Around You. Adjust to the Times or Face
Extinction. Read On to Learn How [Your Business/Your Career/Your
Family Life] Will Change… Forever.
7. Learn the 10 Dangerous Secrets that Every Successful Person in [Your
Niche/Career] Knows, But You Don’t.
8. Generate a Hurricane of Revenue in [Niche] Using These Secret
Strategies that Even Some of the Best [People in Your Niche/Business]
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