What’s the difference between public and private sector approaches to internal communications?

September 7, 2018

A post by Melcrum posed an interesting question that generated a lot of Twitter buzz – does internal communication and engagement differ in the public sector from the private sector? I’d say unequivocally, yes. Here are two reasons why: 1. Resourcing Increasingly, private companies recognize that internal communication and employee engagement are foundational requirements for performance. Want to drive sales? Enhance customer focus? Innovate? All of these strategic business imperatives depend…


Tesla surges after Elon Musk offers details about his ‘funding secured’ tweet (TSLA)

August 26, 2018

Tesla CEO Elon Musk wrote in a blog post Monday that he left a meeting on July 31 with “no question that a deal with the Saudi sovereign fund could be closed.” The blog post offers new details into Tesla’s plan to go private at $420 per share, which the billionaire announced last week, saying funding had been secured.  Shares initially surged to an all-time high, before wiping out all…


Arm your Support Managers with Surefire Sound Bites

August 15, 2018

Unfortunately for customer success organizations, information unravels as it travels. The larger they are, the harder it is to keep everyone on-message, which is why many companies spend so much time on codifying processes. They write scripts, publish decks, train on scenarios, record and replay calls, and launch computer-based training platforms, and yet 44 percent of customers still report that they get the wrong information from support managers (CSMs). How…


How Marketing Can Enable Sales To Use Video

August 10, 2018

With so many conflicting priorities, is it realistic to align your sales and marketing teams in 2017? Although it may be easy to claim that these parts of your business work together like ‘peanut butter and jelly’, is there any truth to it? For the majority of businesses I would argue this is in fact a falsehood. As a Product Marketing Specialist at Vidyard I know the struggle of sales…


The Four E’s of Creating Content That Connects [Infographic]

Templated emails, unimaginative blog posts, and prospects stuck under filing cabinets—the worlds of sales and marketing are full of them. We’ve all been on the receiving end of bland, spammy, or just plain irrelevant outreach. Don’t our customers deserve better content that connects? Just see how poor Laura over at Architech is faring: We’ve gone out into the wild in search of bad communications in their natural habitat. After many…

August 9, 2018

Don’t Communicate for the Sake of Communications

August 9, 2018

Some communicators are unhappy seeing communications as a business enabler and support function to their organization. Perhaps they feel that the art of messaging is so verbal, creative or different from everything else an organization does that it’s something else altogether. Whatever the rationale, this attitude is factually misguided and professionally unhelpful. The essential truth is this: We don’t communicate for the sake of communications.  We communicate in order to help…


7 Ways HR Can Use Video to Better Engage and Hire Top Talent

August 6, 2018

There’s a reason why we see video everywhere. Okay, many reasons. Marketers use it to attract buyers and salespeople use it to sell because audiences love it. It’s human, relatable, engaging, exciting, educating…so why shouldn’t other business teams use it, too? Like Human Resources. HR is all about people, so why not use the medium that is considered the next best thing to being there in person? If you’re part…


20 Tweetable Tips from Ignite 2014

August 3, 2018

With so many great content marketers under one roof, it’s hard not to want to share every bit of advice they brought to Ignite this year. To make sharing all this insight even easier, we’ve compiled some of the best tips and tricks from our keynote speakers into this handy list – tell your friends! Michael Litt presents The Future of the Internet is Television “If your marketing content isn’t…


Leveraging Video to Get More Sales Meetings [Podcast]

July 27, 2018

The more we talk to sales people, the more we realize that cold calling just isn’t cutting it anymore. And when you’re targeting large, enterprise companies, you need every edge you can get just to get your prospects’ attention — let alone land a meeting. That’s why we’ve been implementing a video-first approach to sales here at Vidyard; video is engaging and helps cut through inbox clutter. After we started…


Tracking the Success of Your Sponsored Content

July 24, 2018

Sponsoring email campaigns, newsletters, research, or a publisher’s content assets in general can be a great way to bring in new leads as a B2B marketer, but if you’re not tracking your reach and results properly, you’re throwing money away. Based on what I’ve learned as Vidyard’s official Growth Hacker tracking our campaigns, I can tell you it’s important to know as much as possible about the investment from the…