The Power of Purpose: How Taking a Stand Helps Brands to Win Customer’s Hearts (and Business)

February 3, 2019

Black Friday is the busiest shopping day of the year in the U.S., with more than 116 million people hitting the shops in search of a great deal. But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers. For the fourth year in a row, REI closed its doors on Black Friday 2018, giving every one of its 12,000 employees the day off to enjoy…


GSN Review: Egan’s Legacy Reserve Irish Whiskey

December 17, 2018

Egan’s Irish Whiskey recently added a new, limited-edition Legacy Reserve to its portfolio. The new expression ups the ante on its predecessors, the 10-Year-Old Single Malt and Vintage Grain, which were introduced to the U.S. markets in 2015 and 2017, respectively. A legacy brand, Egan’s has enjoyed a revival in recent years. “We’ve been in the whiskey-making business for over a century and a half; that’s six generations of Irish…


How to Use Instagram to Build Your Business Brand

September 11, 2018

3 Ways to Start a Brand-Centric Social Media Strategy Instagram has quickly become a dominant force in social media and you’ll be surprised how effective it can be for your business. A brand-centric social media strategy is a great idea before starting any social promotion. You’ll not only save time and money down the road when you have a following but building that following will also be much easier. Branding…


Kate Spade’s close friend and business partner says the late designer left 4 seasons of completed work for her handbag company

July 13, 2018

Facebook/Frances Valentine Kate Spade was found dead by suicide in her apartment in New York City on June 5. She was 55. She leaves behind her husband, Andy Spade, and a 13-year-old daughter, Frances Beatrix Spade. Kate had not been part of her namesake handbag label for more than a decade, but she was at the helm of a new accessories business she and Andy founded in 2015, called Frances…


My Favourite Canadian Brands III

July 4, 2018

I think after six months since my last post about my favourite Canadian lingerie brands, it’s due time to add a third instalment to the list! I’m really excited to show you these designers because not only is their work beautiful, but unlike the other two lists, the majority of these designers are not from Toronto. I love Toronto and its talented designers, but it’s time to show beautiful garments…