What is a Buyer Persona?

March 13, 2019

Inbound Marketers are always banging on about the importance of a company’s Buyer Persona and yet, if you ask most business owners who they want to appeal to, they will almost always say EVERYONE! The problem is that by trying to appeal to EVERYONE, you invariably end up pleasing NO ONE. Being specific makes marketing much easier because you can target the pain points and behaviours of your ideal customer…


Le Tote, a subscription that sends women unlimited boxes of clothes for $70 a month, wants to help you cut down on closet clutter, buyer’s remorse, and laundry

July 4, 2018

The Insider Picks team writes about stuff we think you’ll like. Business Insider has affiliate partnerships so we get a share of the revenue from your purchase. Le Tote Facebook Le Tote is a clothing subscription service that will deliver unlimited clothes and accessories to your door for a monthly fee. Subscribers receive a new “Tote” once they’ve returned their previous one. They can keep items they like (checking prices on the…