3 Quick Tips To Grow Your Email Opt-Ins By 400%

August 27, 2018

Building your email list might not sound like a huge deal when you’re in the ecommerce space, but it can have a huge impact on your sales. According to a Marketo study, 96% of consumers who land on a website aren’t yet ready to buy. Capturing those leads’ email addresses allows you to nurture them toward a future purchase. If you don’t bother to collect email opt-ins, those consumers might…


[Infographic] The Email Marketing Cheat Sheet (Complete with Stats and Action Items)

August 9, 2018

Email is one of the most powerful media marketers have, and it’s no wonder. Some 72% of consumers prefer email as their primary means of communicating with brands, and Campaign Monitor reports a $44 ROI for every $1 spent on email. Those stats come from an infographic produced by MageMail, which explores how to craft a successful email program. The infographic has some great information on why you should do…


Quizzes, Surveys, and Segmentation, Oh My

July 26, 2018

Have you ever gotten an irrelevant email from a relevant company? Chances are you have. They send you information about the latest dress shirts when all you’ve ever bought and will ever buy are electronics. It may be a poor example but the truth remains. Businesses are wasting a lot of time and money sending the wrong messages to the wrong people. Every niche you serve has different groups of…