Scientifically Proven Sales Techniques with David Hoffeld | BiggerPockets Business Podcast 23
Grandpa may have been a great salesman in his day. But if you’re using the same strategies he used (and most of us are), you’re ignoring powerful brain science that flips conventional wisdom on its head. And you’re leaving a lot of money on the table. In today’s episode, we’ll dive into new research with David Hoffeld, a sales trainer who wrote the best-selling book The Science of Selling. After…