Boost Your Employee Recruiting With Content Marketing

By Michael Quoc Did you know brands that invest in content marketing enjoy 600% better conversion rates than those that don’t? No wonder they say content is king. Imagine if you could apply those same winning strategies to your recruiting efforts—to convert employees, not customers. You can. Content marketing is a tool many recruiting teams mistakenly leave off the table. Don’t be one of those teams. Use content marketing to attract top…

September 13, 2018
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Is the Marketing Pendulum Swinging? Where Marketing Automation Has Led B2B Marketers

September 10, 2018

DirtyOpi / Pixabay I was talking to a CEO the other day who was frustrated his organization’s email campaigns weren’t generating more leads. He went on to tell me he thought their open rates were dismal. This made me think about the metric-centric promise of digital marketing that viewed marketing automation as the magic potion for delivering qualified leads and driving accountability within marketing departments. This CEO had been of…

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Getting Your Brand Started with Vertical Video Content on IGTV

IGTV is the next generation of video that allows marketers to build branded channels with long-form vertical video content. Here’s how to get started with this powerful new app from Instagram. Instagram released IGTV in late June as the marquee piece of an event in San Francisco. At the time of the release, Instagram CEO Kevin Systrom described IGTV as an “evolution” in how people consume digital content. “It’s time…

August 28, 2018
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The Four E’s of Creating Content That Connects [Infographic]

Templated emails, unimaginative blog posts, and prospects stuck under filing cabinets—the worlds of sales and marketing are full of them. We’ve all been on the receiving end of bland, spammy, or just plain irrelevant outreach. Don’t our customers deserve better content that connects? Just see how poor Laura over at Architech is faring: We’ve gone out into the wild in search of bad communications in their natural habitat. After many…

August 9, 2018
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