What is a Buyer Persona?

March 13, 2019

Inbound Marketers are always banging on about the importance of a company’s Buyer Persona and yet, if you ask most business owners who they want to appeal to, they will almost always say EVERYONE! The problem is that by trying to appeal to EVERYONE, you invariably end up pleasing NO ONE. Being specific makes marketing much easier because you can target the pain points and behaviours of your ideal customer…

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What Should I Wear When I Get a Massage?

March 9, 2019

  In our studio, we get a ton of questions surrounding massage etiquette. And we understand the concern. After all – there’s something about being in a room with a complete stranger while he or she massages your muscles that tends to make one hyper-sensitive about being proper and considerate. One of the most common questions is “how much should I tip?” But there is one question that reigns supreme as…

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Oddities of the Week: 9/12/18

October 12, 2018

Check out the wildest plays and moments from around the league in this edition of Oddities of the Week About Major League Baseball: Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Led by Commissioner Robert D. Manfred, Jr., MLB currently features record levels of labor…

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3 Reasons Every Small Business Owner MUST Maintain the Books

October 3, 2018

Last week in a discussion with a business coaching client, I asked if she had updated bookkeeping and accounting records that would help her make the best business decision for a big question about her business. “No,” she replied, she didn’t have updated books. Without them, any decision regarding product lines, pricing, or customer capacity is just a guess! Guessing is not the way to run a business. On the contrary, every…

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Barria, Upton lead Angels to 7-3 win: 8/14/18

September 10, 2018

Daily Recap: Justin Upton drove in three runs, including a monster two-run HR, while Jaime Barria tossed five solid frames to earn the win About Major League Baseball: Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Led by Commissioner Robert D. Manfred, Jr., MLB currently…

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Small-ball leads Dodgers over A’s: 8/7/18

September 1, 2018

Daily Recap: RBI singles from Cody Bellinger and Matt Kemp and an Austin Barnes safety squeeze led the offensive charge for the Dodgers About Major League Baseball: Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Led by Commissioner Robert D. Manfred, Jr., MLB currently features…

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Top of the order leads Mariners to 8-6 win: 8/9/18

August 20, 2018

Daily Recap: Mitch Haniger, Denard Span and Jean Segura combined for 10 hits and seven RBIs in the Mariners’ 8-6 win over the Astros About Major League Baseball: Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Led by Commissioner Robert D. Manfred, Jr., MLB currently…

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Top 10 Plays of the Day – July 27, 2018

August 17, 2018

Check out the Top 10 Plays from July 27 including Mookie Betts’ walk-off homer and Kole Calhoun’s walk-off blast About Major League Baseball: Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Led by Commissioner Robert D. Manfred, Jr., MLB currently features record levels of labor…

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Top 10 Plays of the Day – July 29, 2018

August 5, 2018

Check out the top 10 plays from around July 29, including the Sean Newcomb’s almost no-hitter and Jackie Bradley Jr.’s sensational catch About Major League Baseball: Major League Baseball (MLB) is the most historic professional sports league in the United States and consists of 30 member clubs in the U.S. and Canada, representing the highest level of professional baseball. Led by Commissioner Robert D. Manfred, Jr., MLB currently features record…

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This 24-year-old Goldman Sachs banker wants to solve the global water crisis — and the bank just gave him $150,000 to get started

July 12, 2018

Goldman Sachs Bondh-E-Shams, a charity founded by a 24-year-old Goldman Sachs analyst Hamza Farrukh, won a $150,000 grant from the bank. It focuses on providing clean water to poor, rural communities in Pakistan and to Rohingya refugees in Bangladesh. Founder Hamza Farrukh told Business Insider that his ultimate goal is to provide clean water to everyone on the planet. For most of us, working in Goldman Sachs’ prestigious securities division…

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