13 of the Best Facebook Ad Examples That Actually Work (And Why)

May 10, 2019

On average, Facebook is home to 1.45 billion daily active users — from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn’t always easy. For brands, posting on Facebook alone isn’t enough anymore — especially for ones just starting out. Sure, you can throw money at your efforts to drive people to your Facebook Page and send them to…

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What is a Buyer Persona?

March 13, 2019

Inbound Marketers are always banging on about the importance of a company’s Buyer Persona and yet, if you ask most business owners who they want to appeal to, they will almost always say EVERYONE! The problem is that by trying to appeal to EVERYONE, you invariably end up pleasing NO ONE. Being specific makes marketing much easier because you can target the pain points and behaviours of your ideal customer…

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How Building an Offline Community Can Help Your Online Marketing

UCLA scientists found that sixth graders who went five days without using a smartphone or digital screen were better at reading human emotions than those who stayed online. As evident by UCLA’s study, offline communication is critical for maintaining relationships. In business, nearly 100% of people say face-to-face meetings are essential for long-term relationships. However, most business interactions exist primarily online. Online communities can create meaningful connections that lead to…

September 26, 2018
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Colgate-Palmolive buys 14% stake in Bombay Shaving Company

September 8, 2018

BENGALURU: Colgate-Palmolive Asia Pacific, a subsidiary of the global consumer behemoth, made its debut in the Indian consumer brand space with an investment in men’s grooming firm Bombay Shaving Company.The primary investment is pegged at about Rs 18 crore ($2.6 million), with the Hong Kong arm of the global consumer company leading the round and picking up a 14% stake in Bombay Shaving Company, according to documents filed with the…

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