What Kind of Traveler Are You?

March 28, 2019

The modern traveler has some pretty different needs from the traveler of the past. Travelers today are mobile-dependent and they expect on-demand, immediate service. Most importantly, they expect a high level of personalization both during their experience at your property and in your communications with them before and after. Things have changed for hoteliers as well. With OTAs consolidating and the sharing economy creeping in, profit margins are shrinking, making…

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Business vs Leisure Travelers: 2014 Google Report (Part 4)

December 11, 2018

Over the last couple of weeks, we’ve been covering the 2014 Google Traveler Study. This week, we’ll wrap up our coverage of the study with a comparison of the data on business versus leisure travelers. If you’d like to read the rest of our reports on the study, here they are: Booking Travel on Smartphones (Part 1) Travelers and Video Engagement (Part 2) Travelers and Brand Loyalty (Part 3) Brand recognition…

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