What is a Buyer Persona?

March 13, 2019

Inbound Marketers are always banging on about the importance of a company’s Buyer Persona and yet, if you ask most business owners who they want to appeal to, they will almost always say EVERYONE! The problem is that by trying to appeal to EVERYONE, you invariably end up pleasing NO ONE. Being specific makes marketing much easier because you can target the pain points and behaviours of your ideal customer…


4 Things Every Keyword Research Strategy Must Include

Keyword research is a tactic that has consistently evolved with search engine algorithm updates, approaches to content creation, search behavior, and user intent. Successful keyword research strategies incorporate the following: Objectives & Key Results Target Audience Behavior Opportunities & Priorities through Strong Data Pillar Content & Topic Cluster Approach I’ll dive into these in a moment, but first, some context. As the daughter of a journalist, I was always taught…

March 10, 2019

The Case for Downtime

February 14, 2019

I’m scared of downtime. That’s right, relaxation is downright uncomfortable for me. Part of me craves it like every other human being. Yet as soon as it is here, I twitch. I pace the house. I don’t know what to do with my hands and my legs — even more importantly, my brain. Sometimes the quiet space is too intolerable so I fill it with mindless activities like scouring Facebook…


Study Points to New Genetic Underpinnings for Polycystic Ovary Syndrome

January 18, 2019

In the largest genetic study to date on Polycystic ovary syndrome (PCOS), a leading cause of female infertility, an international team of scientists found new genetic associations for the condition and further evidence of its associations with metabolic disorders, menopause and depression.   Published in the journal PLOS Genetic, the study found 14 genetic variants associated with the condition, three of which were identified for the first time. The study…


New Genetic Associations for Rosacea Found

August 17, 2018

Genetic variants associated with the severity of symptoms of the chronic skin condition, rosacea, have been identified for the first time in a new study. Despite rosacea affecting more than 16 million people in the United States alone, the cause of the common condition is unknown.   Symptoms of rosacea can include flushing and persistent redness, in its more mild form, to pimple-like pustules that appear on the face. More…


If You Drink Your Coffee Black, We Have Some Bad News For You

June 19, 2018

Of all the things about me that could totally justify someone saying, “You know what, Madeline? You’re whacked and you need to leave my home immediately,” I never thought that my love of black coffee would be one of them. But alas, fellow psychopaths, one study is here to drop a bizarre truth bomb on us that has everything to do with what we put in our faces. googletag.cmd.push(function() {…