The Four E’s of Creating Content That Connects [Infographic]

Templated emails, unimaginative blog posts, and prospects stuck under filing cabinets—the worlds of sales and marketing are full of them. We’ve all been on the receiving end of bland, spammy, or just plain irrelevant outreach. Don’t our customers deserve better content that connects? Just see how poor Laura over at Architech is faring: We’ve gone out into the wild in search of bad communications in their natural habitat. After many…

August 9, 2018

Leveraging Video to Get More Sales Meetings [Podcast]

July 27, 2018

The more we talk to sales people, the more we realize that cold calling just isn’t cutting it anymore. And when you’re targeting large, enterprise companies, you need every edge you can get just to get your prospects’ attention — let alone land a meeting. That’s why we’ve been implementing a video-first approach to sales here at Vidyard; video is engaging and helps cut through inbox clutter. After we started…


How to Turn Sales Objection Into Opportunity: Agency Sales Series [+Video]

July 8, 2018

Have you ever felt like your proposal really knocked it out of the park, only to have the prospect put you off? It has happened to all of us at one time or another. (Probably more times than we’d care to admit.) You put a ton of time, energy, and effort into a stellar proposal and then you’re hit with a lackluster response… Something like, “let me talk to my…


The Supreme Court just issued a major ruling on how online retailers can charge sales tax. Here’s what it means for Amazon. (AMZN)

July 2, 2018

Getty/Rick T. Wilking The United States Supreme Court ruled in favor of South Dakota in Wayfair vs. South Dakota on Thursday. The decision paves the way for states to collect sales tax on online purchases that cross state lines, even if the retailer does not have a physical presence in that particular state.  It likely won’t have a big impact on Amazon, as the US’ largest e-commerce retailer already charges sales…