Small Business Marketing Strategy – A Blink Lesson Part 5

This is Article five of six in a series of lessons for small business marketers from Malcolm Gladwell's Blink . Wow, what a great chapter for marketers Chapter Five in Blink is. This quote on p. 160 outlines the thoughts a great marketer (Louis Cheskin) had on packaging: "Cheskin was convinced that when people give an assessment of something they might buy in a supermarket or a department store, without…

February 9, 2020
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The Four Stages of ‘Change Curve’ Small Business Owners Should Know

The ‘Change Curve’ is a helpful tool for small businesses to understand the stages of personal transition each employee undergoes. Kubler Ross developed this model to explain the grieving process (Shock and Denial, Anger and Fear, Acceptance and Commitment). This model helps small business owners predict how employees will react to a change, and advises how to help and support the employees through their personal transitions. An organization does not…

February 4, 2020
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