What is a Buyer Persona?

March 13, 2019

Inbound Marketers are always banging on about the importance of a company’s Buyer Persona and yet, if you ask most business owners who they want to appeal to, they will almost always say EVERYONE! The problem is that by trying to appeal to EVERYONE, you invariably end up pleasing NO ONE. Being specific makes marketing much easier because you can target the pain points and behaviours of your ideal customer…


12 Video Ideas to Improve Company Culture

March 10, 2019

Working in HR, it’s easy to feel stretched thin when building a company culture. You’d love to interact with every job candidate and employee, but time, resource, and geographic constraints mean that’s often not possible. Video removes those constraints and makes it possible to reach everyone and build a strong culture. Powerful and flexible, video can promote your company culture anywhere, anytime. Whether you’re targeting candidates, new hires, or seasoned…


4 Things Every Keyword Research Strategy Must Include

Keyword research is a tactic that has consistently evolved with search engine algorithm updates, approaches to content creation, search behavior, and user intent. Successful keyword research strategies incorporate the following: Objectives & Key Results Target Audience Behavior Opportunities & Priorities through Strong Data Pillar Content & Topic Cluster Approach I’ll dive into these in a moment, but first, some context. As the daughter of a journalist, I was always taught…

March 10, 2019

House Democrats tackle gender pay gap with new bill, saying ‘When women succeed, America succeeds’

February 13, 2019

House Speaker Nancy Pelosi and the united front of Democrats in Congress have introduced the Paycheck Fairness Act in an attempt to close the gender pay gap and strengthen equal pay protections. According to the Institute for Women’s Policy Research, a woman working full-time in 2017 made nearly 20 percent less than the average man, with the disparity being far worse for women of color. The pay gap between white men and…


Apply These 5 Secrets for Getting a Loan and Surviving in a Bear Market

January 31, 2019

Finding a loan is an important part of getting up and running or staying on track through the ups and downs of owning a small business. Well over half of entrepreneurs recently reported they weren’t sure they had enough cash to even start their businesses. Small Business Trends got in touch with Krista Morgan, CEO and co-founder of P2Binvestor, to find out if and how small business can get a…


No DeMo-related SFIO probe in Zee, Dish: Jawahar Goel

January 26, 2019

Jawahar Goel, CMD, Dish TV, says their team had arranged loan to Videocon Group in lieu of the pledge of their 67686537 67681967 67670140 D2H shares and this money had come from the banks and it was not a cash but a bank-to-bank transaction and had nothing to do with demonetisation. Goel also says 20 of their distributors had put Rs 7 crore money in their bank account after demonetisation…


Yes, the Open Office Is Terrible — But It Doesn’t Have to Be (Ep. 358)

December 4, 2018

Feeling stressed from working in a noisy open office? Tell your boss that working from home increases worker productivity by 13 percent! (Photo: MaxPixel) It began as a post-war dream for a more collaborative and egalitarian workplace. It has evolved into a nightmare of noise and discomfort. Can the open office be saved, or should we all just be working from home? Listen and subscribe to our podcast at Apple…


“It May Sound Hokey, But It’s All About Service”: Jason Leverant, President and COO of the AtWork Group, on the Secret to His Consistent Double-Digit Growth [The Staffing Show]

November 29, 2018

In this episode, I talk to Jason Leverant, president and COO of the AtWork Group. Here, Leverant shares the secret to AtWork’s consistent double-digit growth, their insane focus on service, and the next big trend in recruiting communication (is it carrier pigeons??). StaffingHub: Congratulations on making the Inc. 5000 for the fifth year in a row! That’s very exciting. I was wondering if you could talk a little bit about…


How to Hire a Top-Notch Digital Marketer

November 28, 2018

At its heart, digital marketing is much the same as traditional marketing—you’re communicating with customers at different points along their journey. There are some subtle differences and one in particular that makes running a digital marketing campaign entirely different than a traditional campaign: the medium. The tools and platforms of digital marketing aren’t the same old media mix of TV, direct mail, newspaper, radio, and magazines. Rather, it’s a tech-…


The Staffing Show, Episode 4: Steve Swan, Chief Information Officer at TotalMed Staffing [Podcast]

November 24, 2018

In this episode, Caitlin Delohery, the Editor in Chief of Staffing Hub, interviews Steve Swan, Chief Information Officer of TotalMed about making smart tech choices, recruiting with a personal touch, and what AI really means for the industry. Here’s the transcript of the episode. Staffing Hub: So you joined TotalMed after they acquired Valley Healthcare so you have a pretty unique perspective on the company. So tell me a little…