What is a Buyer Persona?

March 13, 2019

Inbound Marketers are always banging on about the importance of a company’s Buyer Persona and yet, if you ask most business owners who they want to appeal to, they will almost always say EVERYONE! The problem is that by trying to appeal to EVERYONE, you invariably end up pleasing NO ONE. Being specific makes marketing much easier because you can target the pain points and behaviours of your ideal customer…

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12 Video Ideas to Improve Company Culture

March 10, 2019

Working in HR, it’s easy to feel stretched thin when building a company culture. You’d love to interact with every job candidate and employee, but time, resource, and geographic constraints mean that’s often not possible. Video removes those constraints and makes it possible to reach everyone and build a strong culture. Powerful and flexible, video can promote your company culture anywhere, anytime. Whether you’re targeting candidates, new hires, or seasoned…

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4 Things Every Keyword Research Strategy Must Include

Keyword research is a tactic that has consistently evolved with search engine algorithm updates, approaches to content creation, search behavior, and user intent. Successful keyword research strategies incorporate the following: Objectives & Key Results Target Audience Behavior Opportunities & Priorities through Strong Data Pillar Content & Topic Cluster Approach I’ll dive into these in a moment, but first, some context. As the daughter of a journalist, I was always taught…

March 10, 2019
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What Should I Wear When I Get a Massage?

March 9, 2019

  In our studio, we get a ton of questions surrounding massage etiquette. And we understand the concern. After all – there’s something about being in a room with a complete stranger while he or she massages your muscles that tends to make one hyper-sensitive about being proper and considerate. One of the most common questions is “how much should I tip?” But there is one question that reigns supreme as…

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Here’s what the cast of ‘How to Train Your Dragon: Hidden World’ looks like in real life

March 3, 2019

DreamWorks/Universal/Getty Images The “How to Train Your Dragon” movie trilogy stars Jay Baruchel, America Ferrera, Cate Blanchett, Kristen Wiig, and Kit Harington — just to name a few. Warning: Spoilers ahead for the first two “How to Train Your Dragon” movies. The beloved “How to Train Your Dragon” trilogy comes to an end with the third installment, “The Hidden World,” arriving in theaters on Friday. Based on a book series…

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What You Need to Know About Kingdom Hearts III on Xbox One

February 23, 2019

Soon, Xbox fans will have their first chance to jump into the world of Kingdom Hearts with the release of Kingdom Hearts III on Xbox One. The much-loved series has spanned multiple games, comics, and books to weave a complex tale about light vs. darkness and the power of friendship. For many of us, this may be the first time that we’ll be venturing into this mystical game that brings…

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Top 12 Tips to Strengthen Gratitude

February 17, 2019

30 Tips in 30 Days Designed to Help You Take Control of Your Health This article is included in Dr. Mercola’s All-Time Top 30 Health Tips series. Every day during the month of January, a new tip will be added that will help you take control of your health. Want to see the full list? Click here. Keeping a written record of the things you’re thankful for is good for…

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🍅 LIVE: 3 Quick and Simple Tips for Starting Your Vegetable Garden & Live Q & A

February 13, 2019

Join me as I share 3 quick and simple tips for starting your vegetable garden – If you are a new gardener you wont want to miss this! Seasoned gardeners, join us to pick up new tips and support the newbies! I’ll also answer your questions LIVE – so get them ready! CaliKim Seed Collections: https://calikimgardenandhome.com/seeds/ Digital table of contents: 0:00 Welcome and intro Tip #1 Viewer Q & A…

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This Detox Bath Is The Most Relaxing Way To Improve Your Health

February 13, 2019

Starting the day off with a detox juice is already a common habit for many people, since these recipes include foods that help our body eliminate toxins and also provide us with great health benefits. However, eating isn’t the only way that we can detoxify and benefit our body. Have you ever read the labels of some of your skin products and realized that they contained many ingredients that are…

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The Power of Purpose: How Taking a Stand Helps Brands to Win Customer’s Hearts (and Business)

February 3, 2019

Black Friday is the busiest shopping day of the year in the U.S., with more than 116 million people hitting the shops in search of a great deal. But REI, an outdoor clothing and equipment brand, does Black Friday differently to other retailers. For the fourth year in a row, REI closed its doors on Black Friday 2018, giving every one of its 12,000 employees the day off to enjoy…

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